I am a Vietnamese brand designer and lettering artist based in Ho Chi Minh City, working at the intersection of branding, typography, and visual storytelling. My practice focuses on building emotionally resonant identities through thoughtful systems, expressive type, and culturally grounded narratives. Rather than treating branding as decoration, I approach each project as a way to translate human feelings, memories, and philosophies into visual form. My work often balances minimal structures with poetic details, creating identities that feel both contemporary and deeply personal.