Be Here Now is a mindful tea space located in the heart of Saigon - a sanctuary designed for presence, reflection, and inner reconnection amid the city’s relentless pace.

Rooted in Eastern philosophy and inspired by Đạo (Faith) and Tea Ceremony, Be Here Now invites people to slow down, let go, and return to themselves through the quiet ritual of tea.

Good Day is a daily skincare brand built around the idea of routine as ritual - products designed to be used every day, without exception. The brand identity reflects that continuity: soft, rounded, interconnected forms that feel as natural and repeatable as a skincare step.

Another Read is a reading culture project inspired by the idea that no book is ever fully understood in just one reading. Influenced by the “Reading Circle” approach in education, the brand acts as a cultural reading hub where books are revisited, shared, and interpreted through different perspectives. More than a library or reading space, Another Read curates thoughtful reading experiences for young creatives through editorial content, community-driven reflections, and a multidisciplinary ecosystem spanning a blog platform, media channel, café library, and cultural initiatives.

(*) Type Developer: Hoàng Sym

NYLab is a yoga studio brand based in Sydney, Australia. The identity was built into something that actually reads like yoga: warm, flexible, human. Logo system extended to support multi-location use: Bankstown, Canterbury, Sydney variants with circular badge format for social and merchandise.

DORY is positioned as an "oasis" in a busy world, offering a calm, familiar refuge where people can enjoy their daily coffee rituals.
The branding uses colors inspired by sunrise, dawn, and sunset. The graphic system is designed to be vivid and intuitive, emphasizing the brand's spirit of "A calm break in your day".